Portfolio : HOYA corporate video

Last year I had the privilege of getting involved in a video project for HOYA, a Japanese lens manufacturer (both medical and IT related). They wanted to produce a global promotional video that lays out what the company is all about, but through a more ‘humane’ point of view than they usual do.

The pitch that I gave the client was well received, and after a few tweaked ideas, I was tasked to come up with a comprehensive storyboard and bring the video to life.

Various logistical reasons meant that shooting had to be done in a single day, in a single location and our team scoured the internet in search of an ideal location. The studio had to be able to be both the “house” set and and the “doctor’s office” set. This was not easy.

Furthermore, making a “global” video in Japan proved to be no slight task, design-wise, and in the end the studio choices we had were rather limited. After careful planning and recce, we found a suitable place and went forward.

A limited part of the ground floor became the “home” set, while a bedroom on the second floor was converted into the doctor’s office. I cannot praise the set design team enough for what they achieved, especially on the second floor. The doctor’s office was utterly convincing, and amazing to behold.

Shooting happened on a beautiful sunny autumn day. The cast and crew (including two young charming performers, quickly discovered by our casting director) braved through the day with absolute focus and professionalism, all the while keeping a light, non-stressful work environment. Our director of photography soldiered on carrying a Sony FS7 on his shoulder, while the lighting team used every second effectively to anticipate and deal with the ever changing daylight.

The result was, I believe the very best outcome possible. Soon after I got to work on the edit, using Adobe Premiere Pro and a few sequences in After Effects. Color Correction was also done in Premiere Pro.

A huge thanks to the entire crew, especially Toshi Maeda from PBMC, for their faith in my direction, and I hope to do this with them again.

Producer : Toshi Maeda, Pacific Bridge Media and Consulting (pacificbridge.jp)
Assistant Producer, DIT : Tomohito Goshozono
Director of Photography : Ken Hirama (Sony FS7) (https://www.youtube.com/user/happydogsproduction/videos)
Second Camera : Daishi Kusunoki (Sony FS7)
Lighting : Haruki Shiga, Max Zama
Set design : Yuji Fukuzawa, FIS (http://fisdesign.wixsite.com/fishp)
Casting Director : Eiji Leon Lee (http://filmsta.wixsite.com/eijileonlee)
Make up and Hair Stylist : Team from ウインズ
Animated Graphics : Shoki (https://vimeo.com/zhong2603)
Additional Crew : Yui Saikawa
Direction, storyboard, editing, post-production : Nicolas Ito
Advertisements